Why it is true Apple’s iPhone is not worth the money!
A shocking revelation of Apple’s iphone brand says Apple iphones are not worth the money. A survey by UBS found only 20% of 6,500 people said, Apple iphones “offers value for money.”
Why people don’t like Apple’s brand:
1. Too expensive:
Most smartphone and iphone users said Apple products especially iphones are too costly.
Apple’s major rivals like Samsung Galaxy, LG, Google Pixel or Nokia smartphones dont fare as bad as Apple iphones, added the report.
“It’s a little off-putting that Apple is way at the bottom for ‘offers value for the money,'” UBS analysts said.
“Relative to previous surveys, Apple’s ranking pretty much declined across the board, suggesting that the competition may be catching up and the differentiation of the iPhone is beginning to wane,” he continued.
But 48% of Apple iphone users said Apple has high-quality products, while 33% said Apple iphones are unique.
2. China sales fall:
Apple iphones and brand boosted from sales in China, as it became a status symbol to own an iphone.
But, now iphone craze is slowly dying out , as iphone sales dipped 15% in 2016.
“Our Evidence Lab Global Smartphone Survey finds strong US demand with a shift toward the Plus but weaker China interest than the prior two product cycles,” added the report.
3. Retention Rates: Apple’s retention rate is quite down in China and iPhone 7 failed to get same response for iPhone 6.
4. Need for brand integrations:
But Apple managed to keep a price tag of $127. Now US saw good demand for Apple iPhone 7. Now Apple’s only hope is all Apple’s product line- AR, healthcare, or driverless cars, etc.
“For now we’re focused more on the iPhone cycle. But soon we’re going to have to think about what comes beyond the iPhone cycle. If 2018 is strong, 2019 could be a down iPhone year. At that point we’re going to want to see some new products,” says the report.