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Why the BJP likes the Tamil language

Senior leaders of the party, particularly those with roots in the Sangh Parivar, have asked leaders and cadre to shed the practice of suffixing ‘ji’ and instead use vernacular terms that are more emotionally intimate to the local population like Anna-Akka, Amma-Ayya.
BJP ; For representational purposes only

Yet to find its feet in the political landscape of Dravidian heartland, the BJP’s State unit has decided to return to the first basic learning of fine tuning its vocabulary. Senior leaders of the party, particularly those with roots in the Sangh Parivar, have asked leaders and cadre to shed the practice of suffixing ‘ji’ and instead use vernacular terms that are more emotionally intimate to the local population like Anna-Akka, Amma-Ayya. The matter consumed a significant amount of time during the party’s executive committee meeting at Tirupur .

Sekar went to his friend Kumar’s house, carrying a pack of delicious mysurpa. Beaming with joy, he handed it over to his friend who quizzed him, “What Sekar, is this Diwali sweet?” “No, not for Diwali. My son Bala ‘thambi’ (younger brother) has been placed in Wipro.”

“All I know is you’ve got a son by name Balaji. You’ve never talked about this son ‘Bala thambi’ to me. Did you say Wipro? You mean, the group headed by Azim Premji? “ “Oh no. Not Azim Premji. You’re wrong by a mile. He is Azim Prem Anna.” “Azim Prem Anna ? What’re you talking?”

“My goodness! You didn’t attend our BJP’s Tamil Nadu two-day executive committee meeting held at Tirupur. That’s why you still sound north Indian. We’ve been asked to replace all ‘jis with vernacular terms ‘anna -ayya ; ‘amma – akka’, so our saffron party can connect emotionally with local people of Tamil Nadu and spread our roots here.“ “Sounds great. But does this have ‘Modiji’s approval?” “No, no, no, no….!” (yells) “Without Modiji’s approval, how can the State unit decide on such a policy? Ridiculous!”

“No, my dear friend. I didn’t say it doesn’t have ‘Modiji’s approval (bites his tongue)- see even I use the term Modiji wrongly. You should never ever use this term ‘Modiji’ in Tamil Nadu. Call him ‘Modi Ayya.’ Do you understand, Kumar?”

Kumar tried to calm him down. “Sekar, You seem to be quite tensed up. I’ll ask my wife to bring us a plate of hot ‘Pav Bhaji’. Let’s munch and chat.” “Pav Bhaji? No, can you bring a plate of hot idlis?” “What’s wrong with Pav Bhaji? I know you like it so much.”
“Kumar. If we say ‘pav bhaji’ ten times a day, how can we avoid the use of the term ‘ji’ with names of people? So, let’s eliminate anything ‘ji’ in our life!”
“But then, your Guruji may get upset at your decision.” “No more Guruji. Call him Guru Ayya. I can explain to him”
“I understand Sekar. Would you also care for a cup of your favorite hot oats ‘kanji’ (porridge)?” Sekar frowns and mutters disdainfully, “Kanji?”
“Sekar. Why does your face twitch on hearing the word ‘kanji?’ I can capture your feeling with a nice emoji. No, no, emo ‘anna’. Now, am I on the same page with you?”
“At last, you’ve got it right Kumarji!”

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