Amazon launches Prime Video service in India, poses competition for Netflix
The new service will help users to access movies, Amazon's original series as well as premium content from worldwide
Following the launch of Amazon Prime service for Indian customers, the e-Commerce giant on Wednesday launched its Prime Video service in India, posing competition for Netflix.
The new service will help users to access movies, Amazon's original series as well as premium content from worldwide.
As an additional offering for Amazon's Prime subscribers, the new service can be used by customers immediately.
Amazon has made the "Amazon Prime Video" app available on Android and iOS and the already signed users on the Amazon app need not to sign in to the Amazon Prime Video app, but they can install and start using the service right away.
Reports also suggest the new product is likely to poses competition for Netflix as subscribers will have access to the catalogue of films and TV shows at Rs 42/month.
According to industry observers, Amazon has set aside $300 million, or close to Rs 2,000 crore, for content in India.
Amazon had launched the Prime subscription service in India in July, and its video service launched after months of speculations. Unlike Netflix, Amazon launched the App with much of Indian content - from Bollywood movies to original web series and kids content. The company also announced partnerships with content partners for Prime Video specific TV shows and movies.
The reports say the catalogue includes prominent Hindi, Bengali, Marathi, Tamil and Telugu titles along with some English language films.
Amazon Prime Video service is currently available in countries like US, UK, Germany, and Austria. The service offers content including Amazon Original series like The Grand Tour, Transparent, Mozart in the Jungle, The Man in the High Castle, and the Tumble Leaf among others.
The company has earlier partnered with Dharma Productions and T-series to stream some of its existing and upcoming movies, and also signed a content deal with Green Gold Animation to stream shows of Chhota Bheem, Super Bheem and Mighty Raju, TOI reported.