Amazon introduces Launchpad for Indian startups

Other countries benefiting from Launchpad are United States, United Kingdom, China, Germany, France and Mexico.

Amazon introduces Launchpad for Indian startups

Bringing world access to Indian startups, world's largest online retailer Amazon is looking to mentor entrepreneurs, who want to fast-track their fledgling businesses. Amazon has rolled out its global programmer 'Launchpad' in India to provide market to Indian startups.

The US-based e-commerce giant is planning to provide a range of services, ranging from providing marketing muscle and online visibility to branding and helping startups obtain licences to sell their products in international markets, through its Launchpad programme, which was introduced in India on Monday.


It is to be noted that India is the seventh country where Amazon Launchpad has been made available, and the platform, "tailormade" for startups, is available for a fee of Rs 5,000 a month. Other countries benefiting from Launchpad are United States, United Kingdom, China, Germany, France and Mexico.

Through the Launchpad page startups and entrepreneurs can sell products on a global scale, overcoming general marketplace challenges like requirements of large investments to get noticed and loss of margins in channels, the company said.

Reportedly, Amazon Launchpad will offer startups and small enterprises access to custom pages where sellers can showcase their products through photos and videos, marketing support to help product discovery, and access to Amazon's global customer base.

It has tied up with various partners including DIPP's (Department of Industrial Policy and Promotion) Start Up India initiative, Nasscom 10,000 startups and Indian Angel Network.

On amazon.in, the Launchpad store has over 400 products ranging from wearable technology, smart homes, food and beverages, health monitoring and educational toys among others.

The company claimed that over 25 Indian startups including Witworks, Leaf Wearables, Ducere Technologies, and Seventh Sense Technologies have already joined the programme.