Bajaj Dominar 400 launched in India at Rs 1.36 lakh, to compete with Royal Enfield

Bajaj Auto Ltd on Thursday launched the Dominar range with the new Dominar 400, targeted at the touring segment of the two-wheeler market, currently dominated by Royal Enfield.

Bajaj Dominar 400 launched in India at Rs 1.36 lakh, to compete with Royal Enfield

Bajaj Auto Ltd on Thursday launched the Dominar range with the new Dominar 400, targeted at the touring segment of the two-wheeler market, currently dominated by Royal Enfield.

The newly launched Dominar 400 is Bajaj's newest flagship product, and the first under a sub-brand of high-performance motorcycles.

Priced at Rs 136,000 (ex-showroom, Delhi) and Rs150,000 (ex-showroom, Delhi) for the non-ABS and dual-channel ABS variants, respectively, the Dominar 400 is Bajaj Auto’s biggest bike—in terms of engine displacement.


The name of the bike has been derived from the native Spanish language and literally translates to 'to excel' or 'exceed in power'. With the new Dominar 400, Bajaj plans to create a new family of motorcycles, adding to its existing Pulsar, Discover and Avenger ranges, and the V15 commuter.


In terms of looks, the new Bajaj sports an LED unit for a headlamp - a first for any bike in this segment. The instrument console is an all-digital unit as the tell-tale lights have been mounted on the tank.

Dominar is Bajaj’s second all new motorcycle brand launched this year, as it seeks to recover ground in India’s competitive two-wheeler market. It launched the V series of motorcycles in February.

Bajaj has said that all Dominar 400s will be sold online, bookings for which started in December 15, with the booking amount being Rs 9,000. Delivery of the Dominar will start in January 2017.

Engine and performance wise, the Dominar 400 does not have direct competition, but in terms of pricing it could be pitted against Mahindra Mojo and the Royal Enfield Himalayan.