David Beckham urges us to #ENDviolence in a new video with UNICEF
�I was shocked by what I heard and I saw how violence can leave deep and lasting scars. No child should have to endure this.� says the former footballer.
David Beckham, the famous footballer is not only an icon of the sport. He is also known for his fashion statements but moreover the number of tattoos embodied on his body. He has 40 tattoos, most of which include the names of his loved ones and moments spent with his family.
Tattoos are symbolic designs punctured in the skin that hold a meaning/significance to one’s life. Taking this into account, UNICEF has taken David Beckham’s tattoos and brought them to life.
In this minute-long video, Beckham’s body is used as a canvas where his tattoos come to life. It showcases violence against children and calls for a change. The spaces used to display this dark side are homes, schools, playgrounds, etc, a place where children are safe.
At the end of this latest campaign video, the UNICEF ambassador, Beckham says, “violence against children marks them forever. It’s wrong, end it.”
Beckham said, “When I launched my 7 Fund with UNICEF, I made a commitment to do everything I can to make the world a safer place for children and to speak out on issues that are having a devastating impact on children’s lives.” He added, “"One of those issues is violence. Every five minutes, somewhere in the world, a child dies from violence.
He also mentioned that he learnt about violence against children when he heard first-hand accounts from victims during his visit to Cambodia with UNICEF last year. “Last year I visited Cambodia with UNICEF where I met and listened to children tell me about terrible violence they have experienced.”
“I was shocked by what I heard and I saw how violence can leave deep and lasting scars. No child should have to endure this.” says the former footballer.
Check out the video here: