Ramdev's Patanjali slapped with fine of Rs 11 lakh for misbranding, misleading advertisements

A court in Uttarakhand's Haridwar has asked Patanjali to pay the fine within a month.

Ramdev

Yoga guru Baba Ramdev’s Patanjali Ayurved Ltd. has been slapped a fined Rs. 11 lakh for indulging in misbranding and misleading advertising.

A court in Uttarakhand's Haridwar has asked Patanjali to pay the fine within a month.

In 2012, after samples of mustard oil, salt, pineapple jam, besan and honey produced by Patanjali Ayurveda had failed quality tests at Rudrapur laboratory, a case had been filed in the court against the company by the District Food Safety Department.


According to PTI report, the products were found to be in violation of sections 52-53 of Food Security norms and section 23.1 (5) of Food safety and Standard (packaging and labelling) regulation.

In July this year, advertising watchdog Advertising Standards Council of India or ASCI had once again pulled up Patanjali for running "misleading" ad campaigns which disparage competitors' products.

The Consumer Complaints Council or CCC had found that Patanjali's claim for its 'Kachi Ghani Mustard Oil' that rival makers are selling mustard oil "adulterated with oil made by solvent extraction process with neurotoxin containing Hexane", was not substantiated.

Patanjali had also failed to substantiate its claims for Patanjali Fruit Juice, where it had claimed rival brands as "expensive juices containing less pulp".

The company has also failed to substantiate its claims in the ad for cattle feed 'Patanjali Dugdhamrut' as "other companies mix 3 to 4 per cent urea and other non-edible things in their cattle feed."

In May this year, ASCI had rapped Patanjali Ayurveda for "false and misleading" claims in its various advertisements, including its hair oil and washing powder brands, while issuing list for month of March.