Twitter users offered money to applaud demonetisation
Social media influencers have received an �offer� to make the hashtag #IndiaDefeatsBlackMoney trend on Twitter.
From common people to economists, from market researchers to politicians almost everybody has brutally attacked Prime Minister Narendra Modi’s November 8 sudden decision to demonetise 86% of the currency in circulation which shook Indian economy to its core and made chaotic situations across the country.
There were some voices which tried to defend the decision to scrap Rs 500 and Rs 1000 notes but they couldn’t provide any substantial evidence as how this alleged “surgical strike” against black money was legitimate.
PM Modi-led government has been trying to counter its decision on the frontline but it has already caused bad publicity for the government particularly on social media.
Social media influencers have received an ‘offer’ to make the hashtag #IndiaDefeatsBlackMoney trend on Twitter, according to Factor Daily.
“Twitter influencers” who large number of following have been asked to tag @narendramodi @arunjaitley @Dev_Fadnavis in the tweets — the Twitter handles of PM Modi, Finance Minister Arun Jaitley, and Maharashtra Chief Minister and BJP leader Devendra Fadnavis.
The brief to the influencers is “Our job is to share positive effects of demonetization”.
The sample tweets range from talking about how the demonetisation move “has brought Kashmir unrest to a halt” to how it will give a fillip to the economy.
The directive to make the hashtag trend has been doing the rounds among influencers. Now its is no secret that there is a whole paid-to-tweet industry whose job is to make hashtags trend, there are even agencies and internet marketing servicing firms that take up projects from clients whether it is corporates or political parties to get a hashtag to trend.
The communication to make the hashtag #IndiaDefeatsBlackMoney trend comes with detailed instructions, as is the case with most such directives. It comes with a complete timetable and a warning to not “spam”. It also urges the influencer to modify the sample tweets shared in the communication.