23 out of 33 Patanjali ads have been found violating ASCI code

As per data shared by the government in the Lok Sabha, complaints have been received against 33 advertisements of Patanjali Ayurved Limited during April 2015 and July 2016, appearing in various media such as TV, Print and Product packaging.

23 out of 33 Patanjali ads have been found violating ASCI code

Between April 2015 and July 2016, complaints have been received against 33 advertisements of Patanjali Ayurved Limited out of which 25 were found to be violating the ASCI code.

The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory body of advertisement industry.

As per data shared by the government in the Lok Sabha, complaints have been received against 33 advertisements of Patanjali Ayurved Limited during April 2015 and July 2016, appearing in various media such as TV, Print and Product packaging and in various sectors such as Food and Beverages, Personal care, Health care etc. , reports Factly.


A total 17 advertisements out of 21 advertisements complained against, were found to be in violation of ASCI code for self-regulation of advertising content while the remaining four product packaging claims were not found to be in violation of ASCI Code.

6 product packaging communications out of 8 complaints were considered to be in violation of ASCI code. 2 TV advertisements out of 4 complaints were considered to be in violation of ASCI code. In all, 25 out of the 33 advertisements were found to be violating ASCI code.

For instance, one of the advertisements about Patanjali Dant Kanti was found to be misleading since there was no scientific data to prove the claims.

The advertisements of various other companies like Vodafone, Idea, Airtel, Hero Motocorp, Tata Motors, Uber, Loreal, Proctor & Gamble, Hindustan Unilever etc were also found to be violating the ASCI code. As per ASCI data, more than 80% of the advertisers have either withdrawn or modified their ad accordingly after directions from ASCI.