Amazon, better behave, says Economic secretary Shaktikanta Das

In a series of tweets he put out on Sunday, Das said, �Desist from being flippant about Indian symbols and icons. Indifference will be at your own peril.�

Amazon, better behave, says Economic secretary Shaktikanta Das

While the uproar over External Affairs Minister Sushma Swaraj’s objection to doormats depicting the Indian flag being sold on Amazon’s Canada portal hasn't come to standstill, now Economic Affairs Secretary Shaktikanta Das on Sunday warned Amazon to “behave” and “desist from being flippant about Indian symbols and icons.”

In a series of tweets he put out on Sunday, Das said, “Amazon, better behave. Desist from being flippant about Indian symbols & icons. Indifference will be at your own peril.” This was followed by: “Comment on amazon was as a citizen of India as I felt strongly about it. Nothing more should be read into it.”


“Remain committed to economic reforms, ease of doing business & open trade. Sometimes get touchy when our icons are involved,” he said in his third tweet.

In the spotlight since never-ending announcements about demonetisation, a 1980-batch IAS officer of the Tamil Nadu cadre, Das is scheduled to retire on February 28.

Reports suggest his name is under consideration for SEBI chairman. Last year, his name had also done the rounds during the selection process for the Reserve Bank of India governor.

Last week, after Swaraj received complaints from a Twitter user about doormats with the Indian flag on Amazon’s Canada portal, she had asked the online retailer to withdraw the products and tender an unconditional apology. She had warned that if Amazon did not apologise, none of its officials would be granted Indian visas, and the visas issued earlier would also be rescinded.

Following this, Amazon had pulled down the products under question from its Canada portal, with Amazon India’s Vice-President and Country Manager Amit Agarwal writing to Swaraj expressing “regret at hurting Indian sensibilities”. Agarwal had also written that after learning of the products’ listing, Amazon “immediately removed them from the Canadian website and implemented measures to ensure that these products could not be sold on any of our other marketplaces or websites”.