Hero MotoCorp starts operations in Argentina, launches New Glamour
Hero MotoCorp has already appointed former Argentine soccer player Diego Simone as their ambassador as part of a plan to get hold of the South American market
India's major bike manufacturer Her MotoCorp on Friday launched its campaign in Argentina by introducing its 125 cc bike "New Glamour" as part of its global expansion plan.
The company has already appointed former Argentine soccer player Diego Simone, who currently coaches Spanish Club Atletico Madrid as their ambassador as part of a plan to get hold of the South American market.
Hero MotoCorp MD and CEO Pawan Munjal said: “Our first global launch of a new motorcycle here is reflective of the importance of Argentina and Latin America for us on our global map.”
Considering that it's first overseas manufacturing facility was set up in Colombia, South America is regarded as an important arena for the company, he said in the statement.
“With the commencement of our operations in Argentina, we are now significantly growing our presence in the region. We will be focusing on capturing an adequate market share here with our iconic product range. The company has already begun brand building initiatives for Argentina by bringing on-board the Argentine legend — Diego Simeone, the coach of Atletico de Madrid," he added.
Simone is the second brand ambassador of Hero MotoCorp after the Golf star Tiger Woods.
They have also appointed Marwen SA as its distributor in Argentina. Marwen SA was established in 2004 and 2015. The company established a manufacturing plant in Villa Rosa Province of Buenos Aires. The plant has a capacity of 5,000 units per year with plans for future expansion.
For Hero MotoCorp, Argentina is the 35th global market. As it's first phase in Argentina the group has also introduced four more products from its portfolio- Hunk, Hunk Sports, Ignitor and the scooter — Dash.