Uber to launch food delivery app UberEATS in India
Uber�s entry into the food delivery segment comes at a time when most food start-ups are struggling with poor unit economics, while some have shut shop because of a dearth of funds.
Uber Technologies Inc. will soon launch its on-demand food delivery app UberEATS in India.
"I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry - with the push of a button - in one of the most vibrant food cultures in the world," said Allen Penn, Asia Pacific’s head of UberEATS.
Uber’s entry into the food delivery segment comes at a time when most food start-ups are struggling with poor unit economics, while some have shut shop because of a dearth of funds.
UberEATS was launched as a delivery pilot in Los Angeles in 2014. Since then, it has expanded to 58 cities. The service also exists in Bangkok, Singapore, Tokyo, Hong Kong and Taipei.
The service works on two models. While in some of the older markets, such as Chicago, Houston and Los Angeles, consumers can choose from the entire menu of the restaurants, some of the newer markets offer consumers an instant delivery menu—essentially a list of curated items that can be ordered quickly.
Uber is currently looking to set up a network of restaurants, restaurant partners and delivery partners in India, before the service goes live.
"UberEATS is powered by the same technology that makes its transport mobile app efficient and cost-effective, getting great food delivered to you is now as easy as requesting a ride," the blog post noted.
The app is standalone and does not have to do with Uber's cab-hailing service. In cities where it operates, UberEATS offers a few daily dishes that promise quick delivery in a given area.
Uber's India rival Ola had started an in-app food delivery service called Ola Café in April 2015, but shut down a year later because of tough competition from standalone food delivery apps such as Foodpanda and Swiggy