Goverment spent Rs 94 cr on ads to popularise e-payments, says Rajyavardhan Singh Rathore

Rajyavardhan Singh Rathore, Minister of State for Information and Broadcasting, said that till date, the DAVP has paid over Rs 14.95 crore for advertisements released between November 9, 2019- a day after Prime Minister Narendra Modi announced the demonetisation of Rs 1000 and Rs 500 notes- and January 25

Goverment spent Rs 94 cr on ads to popularise e-payments, says Rajyavardhan Singh Rathore

The government has apprised the Rajya Sabha on Thursday that nearly Rs 94 crore has been spent for spreading awareness about digital payments and publicising cashless economy post demonetisation.

Rajyavardhan Singh Rathore, Minister of State for Information and Broadcasting, said that till date, the DAVP has paid over Rs 14.95 crore for advertisements released between November 9, 2019- a day after Prime Minister Narendra Modi announced the demonetisation of Rs 1000 and Rs 500 notes- and January 25.


“DAVP has the practice of making cashless payments to newspapers, generally through NEFT. Bill submission period is 60 days from the date of publication of print advertisement. Till date, DAVP has paid Rs 14,95,84,691 for the advertisements released between November 9, 2016 and January 25,” Rathore said in a written reply.

When asked about details on the total amount spent by the government for publicising demonetisation, he said “total committed expenditure for awareness regarding digital payment and popularising action on less cash economy is Rs 93,93,28,566.”

The government had claimed that the scrapping of high denomination notes would curb corruption, forfeiting and stop funding of illegal activities including terrorism.