Apple’s Shot on iPhone 7 campaign in India now

This year�s campaign is stressing on the low light capabilities of these smartphones, promoting the cameras� larger aperture allowing in up to 50 percent more light against the iPhone 6s

Apple’s Shot on iPhone 7 campaign in India now

Apple has launched its famous Shot on iPhone campaign for its brand new smartphones, iPhone 7 and iPhone 7 Plus, in India now after kicking off internationally earlier.

In addition to its focus on the features of iPhone camera, this year’s campaign is stressing on the low light capabilities of these smartphones, promoting the cameras’ larger aperture allowing in up to 50 percent more light against the iPhone 6s.


Called One Night, the Apple’s campaign earlier asked a group of photographers across the world to click pictures on a single night — November 5, 2016-using their brad new iPhones.

Apple also released a video of the campaign, named as ‘One Night’, bringing the spectacular display of nighttime photography.

On one night — November 5, 2016 — iPhone photographers canvassed the globe, from Arctic ice caves and Indonesian volcanoes, to the clubs of Johannesburg and rooftops of Shanghai,” Apple said.

“With optical image stabilization, an f/1.8 aperture and a six-element lens on iPhone 7 and iPhone 7 Plus, it's even easier to shoot photos and videos in low light,” Apple added.

Apple also claimed that the larger f/1.8 aperture allows up to 50 percent more light onto the camera sensor than iPhone 6s and optical image stabilization reduces blur associated with motion and handshake, while sensor helps the lens counteract even the tiniest movement, allowing for up to three-times-longer exposure compared to iPhone 6s.

Apple iPhone 7 and iPhone 7 Plus users in India can share their clicks on social media, especially Instagram, using the hashtags #shotoniphone #shotoniphone7 #shotoniphone7plus,BGR reported.

Once your image is selected, Apple officials would contact you and verify that the photo was really taken by you on the new iPhone you are using.