Sony BBC Earth ropes in Kareena Kapoor as Feel Alive Ambassador
This is the first time that the actress has become part of a factual entertainment channel.
In the latest feather in the cap for latest mom in B-town, Kareena Kapoor Khan, BBC Earth has roped in Kareena Kapoor Khan as its ‘Feel Alive’ Ambassador.
Sony BBC Earth, the soon-to-be launched factual entertainment channel, will combine information and entertainment in real surroundings and would cater to Indian audiences looking for thrill and adventure of exploring natural environments.
It is a joint venture between BBC Worldwide and Sony. This is the first time that the actress has become part of a factual entertainment channel.
Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India said, “We are excited to have Kareena Kapoor Khan as the ‘Feel Alive’ Ambassador for Sony BBC Earth. Her personality perfectly resonates with our brand proposition and channel content, which will be revealed soon. I am confident that this unique association will take the factual entertainment experience to a whole new level for our viewers in India.”
The channel, which would be broadcast in HD, will be available in Tamil, English and Hindi across India.