Nokia's iconic 3310 mobile relaunched, 10-times more battery life

Nokia was the world's top mobile maker between 1998 and 2011 but was overtaken by South Korean rival Samsung after failing to respond to the rapid rise of smartphones.

Nokia

In a major comeback in the market, Finnish brand Nokia launched 3 new Android smartphones and unveiled a revamped version of its iconic 3310 model, approximately a decade after it was phased out.

The new 3310 allows web browsing and also brings back its predecessor's popular "Snake" game and distinctive ringtones, said Arto Nummela, the head of Finnish start-up HMD Global which will produce the phone under a licensing agreement with Nokia.

"The telephone will allow you to talk for 22 hours, ten times more than the original," he said during a presentation in Barcelona on the eve of the start of the Mobile World Congress, the world's biggest mobile phone show.

The new Nokia 3310 feature phone has a 2.4-inch QVGA colour display, comes with 2G connectivity, and runs on Nokia Series 30+ OS. It has 16MB storage and supports expandable storage via microSD card (up to 32GB). It packs a removable 1200mAh and sports a 2-megapixel rear camera with LED flash.

Battery life of the feature phone delivers talk time of 22 hours and standby time of 1 month. Priced at EUR 49 (roughly Rs. 3,500), the new Nokia 3310 (2017) will be launched in India in Q2 2017, and come in four colour options – Warm Red, Yellow, Dark Blue, and Grey.

The original Nokia 3310 was launched in 2000 and sold nearly 120 million units worldwide before it was discontinued in 2005, making it one of the world's best-selling mobile phones.

In addition to the new 3310, HMD presented three new smartphones, the Nokia 3, Nokia 5 and Nokia 6 which will sell for different prices. The Nokia 6 was already available in China and will now go on sale globally.

Nokia was the world's top mobile maker between 1998 and 2011 but was overtaken by South Korean rival Samsung after failing to respond to the rapid rise of smartphones.