Patanjali watch out, RSS has come up with its own FMCG brand Srajan
RSS chief Mohan Bhagwat will launch Srajan brand, a FMCG company taking inspiration Baba Ramdev�s Patanjali, on February 9 in Bankhedi village of Madhya Pradesh.
RSS chief Mohan Bhagwat will launch Srajan brand, an FMCG company taking inspiration Baba Ramdev’s Patanjali, on February 9 in Bankhedi village of Madhya Pradesh.
RSS is planning to open the brand's outlets in Indore and Bhopal and products will soon be available in the market. RSS is aiming to make this brand a household name and expand its reach throughout the country.
At least 487 workers have been hired for training purpose. Srajan will establish incense sticks and detergent powder units in 10 villages. Srijan will operate under Bhaurao Bhuskute Smruti Nyas. The CEO of the Nyas Vikas Moharir said that each unit will generate at least 40 jobs. The Nyas is planning to work first on soaps and later it will start the production of detergent powder.
The Nyas will provide raw material to the village units or units can purchase it from the market themselves. Workers can sell incense sticks to the Nyas or they can sell it directly in the market. Rani Prajapati, the trainer has said the production of incense sticks has already started.
Srajan’s aim is to provide jobs to those who are migrating to cities in search of jobs.