Kalyan Gold Scam; Where do the superstars take us?

The jewelers who took the scene with the mind-blowing campaign - My Gold, My Right - Kalyan Jewellers faces the heat of allegation for defrauding the weight of gold in ornaments.

Kalyan Gold Scam; Where do the superstars take us?

When a big deal imposed on the public brandished by superstars, should them not ado the authenticity they affirm? Kalyan Jewellers which was only a South Indian brand was embossed to the world market, because of its heavy advertising campaign. Kalyan is presented as a reliable golden merchandise to the public with advertisements that will demur short films starring Amitabh Bachchan to Aishwarya Rai and a long tale of stars behind For Indians, Gold is not merely an investment but is a word of trust lifelong.

The jewelers who took the scene with the mind-blowing campaign - My Gold, My Right - Kalyan Jewellers faces the heat of allegation for defrauding the weight of gold in ornaments. This Gold scam is happened to be from Thiruvananthapuram showroom of the Kalyan Jewellers. The Antique Model Necklace annexed with stones and - weighing 49.580 grams (rebated to 43.5 grams of actual gold

ie. about 5.5 sovereigns) was purchased on 29-11-2013 from Thiruvananthapuram Kalyan Jewellers. The purchase was done by natives of Neyyatinkara in regards to a marriage function.


Later five years forwarded, the customer approached the bank with this piece of jewelry to have a gold loan. Shocking information was let to the customer by the Bank Appraiser after the piece was thoroughly examined- it was said the necklace only held just 12 grams (1.5 sovereigns) of gold and the rest of the weight was merely of the wax filled in. Being charged for 5.5 sovereigns of gold and trading merely 1.5 sovereigns only. Following this, the customer is said to bring back jewelry to the showroom where the branch Manager (Admin) Shobin responded - "Such jewelry is made of wax and that is known to all".This made the customer lodge a complaint against Kalyan Jewellers inThambanur Police station, Thiruvananthapuram. On 21.03.2018, the Kalyan arrived at the police station with a term of compromise and handed over the money demanded by the customer as per the current rate of gold in the market. Narada News contacted Thampanoor Police SI, and he confirmed the report. Added the Sub-inspector who investigated the fraud gold case said that Kalyan jewelers management settled the issue amicably by paying the full amount customer asked for.


As the deal came to our attention, Narada rang many times Mr. Anup Mukundan, the marketing and media head but he hesitated to respond. Same was the response we had while trying to reach Amithabh's Office too. While placed as one of the prominent South Indian Jewellers, Kalyan bets the way to the Northern market by featuring big shots of the film industry to be its brand ambassador. Big B Amitabh Bachan, World Beauty Aishwarya Rai, Prabhu in Tamil Nadu, Shivarajkumar in Karnataka Nagarjuna in Andhra Pradesh and Manju Warrier in Kerala were the main endorsing faces to the brand. A superstar affirming the purity of gold had made the middle and lower-middle class homes to lay their trust on the brand. Taking expensive and comprehensive marketing campaigns Kalyan splash to almost all parts of India. For the time being, many allegations and accusations have been following the same.